Holiday Shopping Guide: Supporting Our Local JE Businesses

I think we can all agree that supporting our local businesses is always important. This year has not only made that a little difficult at times, but it’s made our efforts to shop from our JE friends and family even more crucial. Let’s pull together this holiday season and show up for them when we can. I’ve pulled together this list of our talented and dedicated small businesses to help inspire holiday shopping ideas and connect them with the community.

Arts & Crafters

Bonnie’s Custom Creations

Florist

Get in touch to learn more about their flower arrangements, bouquets, bouquet wraps, plants, and vases.

  • Address: 243 E Main Street, Elbridge, NY
  • Phone number: (315) 689-5325

Boushie Chic Boutique

Shopping & Retail

Choose from a selection of a ton of fabulous clothing and other trendy goods. 

Drake & Ferris, Inc

Tailoring, Dressmaking, Custom Sewing & Design

Check out the Holiday Gift Shoppe that’s offering sleepover pillowcases, aprons, scarves, dog sweaters and more. Shop from home with free curbside pickup or $6.99 flat rate shipping for contactless delivery. Accepting all credit cards or Paypal. 

Edmunds Jewelry Company

  • Address: 104 E Main Street, Elbridge, NY 13060
  • Phone number: (315) 689-1760

The Framing Studio II

Custom Picture Framing, & Other Fine Arts

You’ll find the studio right on Main Street in Elbridge. They offer full service custom picture framing, alongside a selection of jewelry, pottery and other fine arts.

Main Street Designs

Handcrafted Cards & Personalized Items

Customized cards and gifts for any occasion. From wedding gifts to a decal for your boat, let Main Street Designs help you give the most personal and thoughtful gift! Pick a design or reach out to discuss your very own personalization ideas.

Portrait Studio

Right in Jordan you’ll find an on-site portrait studio that offers orders a-la-carte. They also have a portable studio and offer 1 and a half hour sittings. There are typically around 100 or so beautiful images for customers to pick from.

Twisted Sisters Glitter & Shine

Embroidery, Etching and Image Transfer

TSGS is open Friday through Sunday between the hours 10am – 4pm now through Christmas. They encourage you to check out their Facebook page and reach out with questions as they are also open by appointment. 

Turkey Foot Pottery

Wheel-Thrown Pottery

Handcrafted, wheel-thrown pottery. Fun and functional pieces. Succulent pots, miniature chimneys, candle vessels and more! 

Home 

The Bed Shed

Mattress Sets & Bedroom Furniture

The Bed Shed, or CNY Mattress Guy, is where you can find the best deals on mattresses. 50-80% off retail store prices guaranteed. CNY’s best kept secret. We are a true warehouse supplying resorts, hotels, property managers along with retail customers. Retail customers should contact us to be sure we are available to service them at our Elbridge location.

Cabin Creek Antiques

Nestled right in the village of Jordan, come see what you can find at Cabin Creek Antiques!

  • Address: 23 South Main Street, Jordan, NY 13080
  • Phone number: (315) 689-1320

Hurdy’s Beverage & Redemption Center

Open from 9 am to 5 pm, Hurdy’s has drinks, propane exchanges and a redemption center.

Marty’s Barn Cellar

Wood Furniture

Marty’s Barn Cellar offers a full line of real wood furniture. Marty’s has been here since 1973 and continues to supply Central New York with quality furniture. The durability and versatility of real wood furniture is a lifetime purchase. The options are endless and we can find you pieces for every room in your home! Any of our furniture can be finished in many different stains or paints, or even unfinished for you to do it your own way! Some pieces can be modified to fit your space, or even custom made to your specifications.

Drinks & Dining

Bailiwick 

Sunday, Monday and Tuesday they’re open from 8:00 am to 5:00pm. Wednesday through Saturday open from 8:00 am to 7:00 pm. 

Dimitris Pizzeria

Monday through Thursday open from 11 am – 8:30 pm. Friday and Saturday from 11 am until 9 pm. Open on Sunday from 11 am to 8 pm. 

Elbridge Wine & Spirits

Open on Monday through Saturday from 10 am until 9 pm, and Sunday from 12-6 pm.

Happy Star

Happy Star is closed on Monday but open for business Tuesday through Thursday from 11 am until 9:30 pm, Friday and Saturday from 11 am until 10:30 pm, and Sunday from noon to 9:30 pm. 

O’Hara’s Clubhouse

Open Monday through Friday from 11 am until 8 pm. Take out and gift cards available.

Owen Orchards

Owen Orchards is an old-fashioned, family owned and operated apple orchard on Route 5 between Elbridge and Auburn, New York. Enjoy the simple pleasures of picking apples, sipping on fresh-pressed apple cider, taking a weekend wagon ride, or savoring a variety of apple cider donuts made fresh daily. Inside the Farm Market store, you’ll find fresh apples, homemade pies, and an assortment of locally grown and produced vegetables, condiments, cheeses, and preserves. Open from mid-August through March, the Owen Orchards store is reminiscent of a down-home farmer’s market! 

Phyliss’s Diner

You’ll find the diner open Tuesday from 9 am- 5 pm. Wednesdays 8 am- 2 pm. Thursday and Friday from 8 am until 7 pm. Saturday they’re open 8 am until 1pm. They are closed Sunday and Monday.

Red Rooster Pub

Open from 11 am until 10 pm daily with the exception of being closed on Mondays. 

The Reef

The Reef is closed on Mondays but opens daily at 11 am. Food service closes at 8pm on Sunday, Tuesday, Wednesday, 9pm Thursday, and 10pm on Friday and Saturday. 

Rinaldo’s Pizzeria & Catering

Rinaldo’s is open Sunday from 3:30 pm until 8 pm. Monday, Wednesday and Thursday they’re open from 11 am until 8 pm. On Friday and Saturday their doors open at 11 am until 9 pm. They are closed on Tuesdays.

Smokey Hollow Maple Syrup

Pure NY State Maple Syrup Grade A. Amber color, rich taste or dark color with robust taste and more. All prices on our website include shipping.

Tres Primos

Open Tuesday through Sunday from 12 pm until 9 pm, closed on Monday. 

Wayside Irish Pub

Holiday party trays available for catering upon inquiry, as well as regular menu take out and gift cards. Open from 3-10 pm on Monday through Friday, and noon until 10 pm on Saturday and Sunday. 

Capstone: Addressing How We Get Our News

My favorite part of the Newhouse Communications program was the entrepreneurial component. It really forced us to facilitate what we had learned into a holistic plan. Test it out in a real-world scenario. For our capstone project we had to find a need out there in the world, and solve it with our value proposition. I chose to tackle the cross-section of social media and the news.

The ideas and work put into this makes the project one of my proudest accomplishments to date. I was recently reflecting on it and thought I should add it to the blog where some of my other work lives. I really felt like I earned my master’s degree after completing this. The final presentation and accompanying video are some of my favorite creations. 

A relatively boring outline of the company I’d create to address this (continuously) growing issue.

Final Project (For Peer Review)

Here’s a link to the final presentation I made: 

https://prezi.com/view/TrwV3bnReuR8yXInc5Tv/ 

Staycation: CNY

Since one of the best ways to learn something is to jump right in and give it a try first-hand, one of our projects in my social media class was to create a brand. We then had a series of tasks to execute as if our brand were a real company. I came up with a travel brand: Wanderful.

Here is the link to a fun video series a brand like mine could create: Holiday BREAKation

Creating Community Guidelines

Are you really trying to tap into or create a sense of community with your brand? One way to tell others what exactly they can expect from your brand as you engage with people online is to come up with guidelines or policies. You want your digital spaces to be places your target audience feels comfortable coming to.

This means that if you won’t allow comments with profanities to remain, then you can be very clear about that when enumerating the conditions. On the other hand, if you know you want people to be free to express themselves however they choose and the content in the community may not be for everyone, you can use your guidelines to warn people that saucy posts will not be deleted.

It is also a useful tool for your employees. When you’re participating in the space it helps keep the brand consistent in what you post or delete from other users when possible.

Here is an example of a set of community guidelines I might make if I were the publication company ProPublica: Community Guidelines & Policies

Case Study: Always #LikeAGirl

Always, the feminine hygiene company, has started a campaign with the hashtag #LikeAGirl rallying behind the young women their products support and trying to keep them in sports. Their website claims that many girls quit sports around the time of their on-set of puberty despite how much sports can be a positive influence on their confidence during this critical time.

Beneath this explanation on their website they have icons with four of the major social media sites Facebook, Twitter, Instagram, and YouTube. They are using social media to build their brand name, to build their reputation with consumers by showing they care beyond the scope of feminine products and spring into the lives of their young customers.

I looked into this campaign to see how the company is using this #LikeAGirl hashtag to engage with people and consumers specifically. I intend to look at each of those social media pages and see what kind of conversations are happening. This specific audience is very prevalent on these social sites so it will be interesting to see what is out there. I also think it is a smart long-game because some of these women targeted by this campaign will likely not be the one right now buying the products but they will grow and become the purchaser, and they could have daughters of their own that they buy for one day and which brand will they choose? Perhaps they will choose Always, the company seeking to help build confidence in young women.

The first link is the video of the original commercial that really launched the campaign. Below it are a powerpoint overview of the campaign and pdf of my case study.

https://www.youtube.com/watch?v=XjJQBjWYDTs&t=35s

Always #LikeAGirl

Case Study

Insta360 One Field Test: Women’s Rights National Historical Park #EMPJ

I decided that I wanted to test out a 360 degree camera as an effective tool in learning and consumer conversions. The latter meaning that as a story teller I could interest my viewers in the subject so much that they would want to visit the subject destination.

In order to do this I traveled to the Women’s Rights National Historical Park in Seneca Falls, New York. Once I was there I captured footage with the Insta360 One camera and took regular photos of the park in anticipation of testing my hypothesis.

Using the two types of media I created two different experiences for people to view. Each experience had its own survey with the same line of questions so I could try to test my hypothesis.

Ultimately, there has not been enough participation to make any definitive determinations on my hypothesis. However, I am confident that people have a strong interest in 360 degree content. Moreover, I found that this small group of people really ended up connected to the topic since 100% of the 360 degree video survey participants said they were interested in visiting the park if distance were not an issue. I’d be interested in seeing how consistent this figure remained if a larger scale of participants were to be surveyed.

Due to serious technological failures, the 360 degree videos are only available to view on my  Facebook Profile page. I have made those videos visible to the public so that anyone can view them.

Here is the photograph, or “traditional” experience.

You can read my full report on the field test in this white paper:  FIELD TEST_EMPJ_LEWIS_SAMANTHA

tempImageDataFile
This is a 360 degree still I took of a statue at the Women’s Rights National Historical Park.

 

Testing the Hypothesis; 360 Video Field Test

More to come on why the product is accessible in these ways, but for now I appreciate your flexibility in working with me. I decided it may be more helpful for me to have one web location to send people to when they are willing to participate in the testing of my hypothesis.

If you are a willing– or forced (thank you friends)– participant, please choose one of the following experience options: traditional, 360 experience, or both. Choosing both means that you will check out the traditional content first, answer the very short survey, check out the 360 video content, answer the very short survey,  and then find the survey under the “both” heading and answer the question there.

Traditional Experience 

Here is a small collection of images from Elizabeth Cady Stanton’s home. I ask that you view the presentation once, and do NOT go back and view it to answer any questions. No one will know your answers and cheating will only skew the comparative results. Please check out the short presentation from the underlined hypertext above in its entirety before filling out this survey: https://docs.google.com/forms/d/e/1FAIpQLSes01hUVYHChJLlIhxhKKhnc1Fm0ZrIhMlnNmPWiDCYC9O4xw/viewform?usp=sf_link

360 Video Experience

Here are two links to two seperate 360 degree videos. Please make sure the volume is loud enough for you to hear the sound; some voices may be hard to hear on lower volumes. Before taking the survey please watch both short clips one time each. See directions below if you need some guidance on watching 360 degree video.

If the videos do not work when you click the links, they are hosted on my Facebook page recently on my timeline and they have been listed as Public (Samantha Lewis; wearing sunglasses in profile picture and my contour was pretty excellent that day…). Upon some personal tests, you may need to be in the Facebook app on your mobile device for the video to work. If you could not locate the videos please proceed to the survey anyways. 

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fsamantha.lewis.520900%2Fvideos%2F10212752373235776%2F&show_text=0&width=560“>Downstairs Footage (September 25 on Facebook)

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fsamantha.lewis.520900%2Fvideos%2F10212815856822826%2F&show_text=0&width=560“>Upstairs Footage (October 4 on Facebook)

survey: https://docs.google.com/forms/d/e/1FAIpQLSdY9hgMGxbq1qAxxBVJMT3ciZ2d9nNJW55cwu9tXTet1yXYKg/viewform?usp=sf_link

[DIRECTIONS IF NEEDED] The best viewing option is to watch on your mobile device IN the Facebook app so that you may just move the device to look around the 360 degree video (up, down, and side to side or all around if you’re sitting on a swivel chair).  If you are watching from a desktop or laptop you will need to drag the video with your finger to explore the surroundings.

Both Experiences

After having followed all of the above steps and taken both of those surveys, now all that is left is to take this simple survey.  https://docs.google.com/forms/d/e/1FAIpQLSdBs8x2D1R_2AzKrJoCKIPw1WlOvTYIUfdBASMXusBPmnwWuw/viewform?usp=sf_link

Vision Paper Week 10 #EMPJ

Some people run to new technology with their arms wide open. Others are very distrustful of emerging technology. The latter might feel they are invasive to your privacy or too disruptive to your life. I think that their wariness is justified. Especially given how many people do become obsessed with their digital devices and how easy it is to use new technologies to purposefully or inadvertently capture private moments.

I think the pull between these two extremes will shape the future of technology. I’ve seen articles about companies implanting chips into employees and wonder how that fits into American society. While privacy is not strictly enumerated into our constitution, it is an important pillar of American values. I find it hard to believe that employers will go without lawyers getting involved eventually, if that is not already in the works. Discussing topics like these with other people, you’d find many people that would be extremely uncomfortable with having objects planted in their bodies. Additionally, privacy will continue to be an relevant issue because drones and 360 degree video enables someone to capture quite a tremendous view. That vast view from both will lend the ability to capture footage of people that may be unaware they’re being filmed or photographed. 

One thing I want to predict in our future is something that I truly hope can come to fruition. It may sound silly, but there should be classes that address digital media/devices starting in middle school (or earlier). While they are young we should be teaching children how to find balance in their lives. Technology is meant to aide our lives. It is meant to make us more organized. It is meant to help make us more productive. We should not let it cripple us and distract us from our daily tasks. Our society needs to reflect on how we can find an appropriate balance of living our lives and how much digital we mix in.

In the future there could easily be a Communications Etiquette class. In that class students could learn how to speak to each other in person and online. Teachers would be there to mediate as students acted out “verbal confrontations” and help them learn how it may be important to have certain conversations in person and how other conversations are fine for digital methods. This would also be a great class to show children what it looks like as a third-party person when people are perhaps over-sharing on social media. There seem to be unwritten rules that many people abide by but we’ve all seen our fair share of people that throw all caution to the wind and spill every last bean. This isn’t to say that the unwritten rules should become written, because this is a country that prides itself on the ability for its citizens to express themselves. If people still choose to share every single detail, that is their prerogative. However, it is important for children to learn how the internet works and how there are instances where over-sharing has gotten people in trouble with the law, or fired from their jobs. It seems like schools have shied way away from mobile devices and social media because it has gotten students into trouble. It is a mistake, though, to try to rid their school environment of these devices because we are creating a responsibility void. Let’s let the young adults learn how to appropriately use the technology. Let’s teach them how to be present in the moment and not so attached to the device that it is a disruption. There are so many great life lessons that could be taught through teaching young people how to interact with their devices. I already mentioned finding the balance (which would be another great course title), but another valuable life lesson as well: there is a time and a place for everything. Class time? You’re listening. Study hall and your homework is complete? Appropriate time to play a game or check your social media. There are much harsher lessons like accountability and consequences for their actions, that I’m sure districts would have to teach in the more unfortunate uses of technology, but frankly there seems to be a lack of accountability these days so I hope schools would welcome and take on the challenge. How are we supposed to grow and learn if we are not challenging ourselves or our children?

Lastly, and perhaps a little contradictory to my hope for balance, I see our future as having technology more integrated into our lives. I have had a vision of household appliances with glass surfaces being just another place you could get online. When I watched a specific episode of Black Mirror it was one of the most similar examples of what I would expect to see. For those that have never seen this Netflix original, a man woke up in a small square room. The walls were glass tiles that served as a large screen. When his alarm went off the tiles turned into a cute day scene and he was able to turn it off and the tiles would change. When he got out of bed and went to his sink, he could get information up on his mirror and he was able to buy toothpaste. This was a little different from what I envisioned because his glass was motion-sensor, and he did not need to touch the glass to click or move through his options. I pictured touch screen versions of this mirror coming and when you went to get ready in the morning you could pull up the news to watch right there on your mirror, or whatever you wanted to access on the internet. Motion sensors and their interfaces seem like they are developing sooner than I would have pictured so maybe Black Mirror was on to something.

Due to the resistance from some to wear certain technologies or trust technology I think that Augmented Reality is about to take off. I think that for now, while mobile devices might as well be another human appendage, AR is the place to take development. People can bring the augmented reality out when they want it to enhance their actual life and they can easily put it away (no bulky goggles necessary). I think that augmented reality is a part of having a balance between our physical lives and all things digital and digital media. Rather than stepping into an immersive but virtual reality, through AR people will be able to stay in their own reality but add in elements to enrich their experiences.

Drone Journalism in a Small Town Week 9 #EMPJ

Wide lens: a large and rolling field of corn stretches across your screen. Cut to a cow hanging out with 15-20 of her friends in a pen next to their barn. Enter the drone footage: fields of corn, fields of pumpkins, fields of beans, cow barns, egg farms, dairy barns, silos. Then you spot a house. As we continue flying toward the village at the center of town fields turn to homes and yards and small businesses and the school. All of a sudden there’s a big, ugly FastTrack being all red and obnoxious in the heart of our small farm town. To be fair, only its signs and branding are truly the source of an eye sore because the building itself actually looks quite nice.  Across the street sits the much smaller, abandoned cash-only gas station that used supply residents and travelers.

Okay, so that has the potential for some nice imagery but its not exactly a riveting news story that could be better told through the use of drones in journalism.

Currently, there are some stories developing in my little community but not many of them would be good candidates for a drone angle. However, one thing does come to mind at this time of year.

Football.

Much of the news-worthy stories around here are things related to the school and its involvement in the community. And since people love sports and right now we are in the midst of football season, it seems to be just the kind of story to test out the drones. It would be particularly nice given my high school alma mater just got a new turf field. I think that using drones to connect the community with our football team and the other sports teams for that matter, would be a good use of the drones’ capabilities.

Using a drone we could create a content series for the school called Friday Night Live Lights, or something maybe more clever. Each Friday night the drone goes up and catches the game. Logistically, depending on the model, you may need to bring more than one or extra batteries since games can run long. I have seen people use the Facebook live feature using their drone so I think that would be such a cool way to utilize live streams and drones together to share our local sports stories.

I think as the season went on, you would learn the best way to approach streaming the game, whether it was totally continuous or if you took breaks after each quarter or just at half time, etc. I know that during every time out and/or at the end of quarters I would leave the drone facing the score board. When possible I would place the drone so that the score board and the game were both visible.

Field Test Week 8 #EMPJ

The purpose of our field test is to use one of these emerging technologies we have learned about in our classes, or perhaps elsewhere, and solve a problem. I had been struggling with this project for a number of reasons until last week. During the weekly exposure to new technology I kept thinking, “now this is what I want to try out.” Then I was also pondering about the whole problem solving aspect. What audience out there in the world had a problem in media that I could solve? Where are they and how could I help them?

Then last week as I was headed up to the Adirondacks with my dad and my little sister it dawned on me mid-conversation: better campsite imaging. For those that are pro’s they know right where to go online and they know exactly which sites they want to go to since they return to the same campgrounds annually. However, if you are new to camping or are someone who likes to explore new campgrounds, my idea may just help you plan your next trip with precision. Right now when people plan their trips they are booking blind on most sites. I’ve tried getting around the lack of pictures by going to Google Earth and zooming in but most of these properties are not visible through the trees.

I have been mulling around a couple different ways to tackle this project, which is fine as we need to have back-ups plans.

Using a 3D sensor or photogrammetry I could gather the imaging/data necessary to recreate a campsite in VR. Ideally, each site would eventually be done and hosted on the same site that people book their trips from. This way, people will know exactly what to expect before their trip and what extra equipment may or may not be necessary. When people search for sites that meet their date preferences or site preferences a cartoon map comes up. At the very least, once they click on a potential site and all of its information comes up, this is where a 360/VR experience of the single site could be located. I would annotate the site with dimensions for crystal clear expectations. I am thinking this part of the project will be dependent on the number of sites that are empty, as it would make more sense to let campers see the full space they are working with. 

Using a 360 camera I could walk, or drive through the campgrounds for a virtual reality tour. Depending on the size of the campgrounds, it may be necessary to drive for battery life. I am still reading about my options as far as merging these two ideas together. My thoughts are that it would be most beneficial for people to be able to go in to the campground’s VR and click on their site number or zoom in on their site and there they will see the annotations I mentioned above. If the 360 video ends up being a stand-alone piece it would be annotated to include street names and site numbers.

I am looking forward to hearing back from the campgrounds I have reached out to and trying to put together such an informative campground resource.