I decided that I wanted to test out a 360 degree camera as an effective tool in learning and consumer conversions. The latter meaning that as a story teller I could interest my viewers in the subject so much that they would want to visit the subject destination.
In order to do this I traveled to the Women’s Rights National Historical Park in Seneca Falls, New York. Once I was there I captured footage with the Insta360 One camera and took regular photos of the park in anticipation of testing my hypothesis.
Using the two types of media I created two different experiences for people to view. Each experience had its own survey with the same line of questions so I could try to test my hypothesis.
Ultimately, there has not been enough participation to make any definitive determinations on my hypothesis. However, I am confident that people have a strong interest in 360 degree content. Moreover, I found that this small group of people really ended up connected to the topic since 100% of the 360 degree video survey participants said they were interested in visiting the park if distance were not an issue. I’d be interested in seeing how consistent this figure remained if a larger scale of participants were to be surveyed.
Due to serious technological failures, the 360 degree videos are only available to view on my Facebook Profile page. I have made those videos visible to the public so that anyone can view them.
Here is the photograph, or “traditional” experience.
You can read my full report on the field test in this white paper: FIELD TEST_EMPJ_LEWIS_SAMANTHA
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